The Sustainable Lifestyles Accelerator – Catalyzing Change (SLA)

The new 3 year-project "The Sustainable Lifestyle Accelerator" started these days with its official kick-off meeting at the Wuppertal Institute in Germany.

The project aims at mobilizing more than 70000 private households in seven countries (Denmark, Finland, Germany, India, Mexico, Spain, Switzerland) to analyse and reduce their resource consumption and climate impact by behavioural and lifestyle changes related to housing, mobility, food, consumption and leisure activities.

The ACCELERATOR will provide tools for footprint calculation, individual roadmapping and experimenting, and sharing experiences for up-scaling in a two-lane project design where the households in each country are guided via either online or offline tools (or their combination). Local stakeholders like municipalities, academia, consumer associations, companies and retailers will play a major role for upscalling this project and creating a real societal momentum of change. 

Project management, online platform and co-creation processes for comunication, roadmapping and the general implementation strategies have started. It is planned to create a strong local support network in each country within the next weeks in order to launch the call for participation for private households and families before summer.
Project website: www.suslife.info